The bubble bag is back!

90'S BLOW UP BUBBLE BAG BACKPACKThe bubble bag being brought back into fashion has to be one of the most nostalgic items to re-invent. I dont know anybody you didnt have a bubble bag as a small child I think I even had three! Right up there will Jelly shoes! Even though it is quite childish I dont see anything wrong with bringing these back I think they could add a cuteness and softness to most looks like the individual in the picture. And besides whats wrong with re-introducing something that used to create such happy feelings most felt when showing off their brand new bubble bag!
Image copyright of Isolated Heroes.

Available from asos market place for £12

Karen Millen Bargain

Karen Millen, I love you xxxxx Have to say i felt a small dream come true when I stalked these shoes on Karen Millen website until they finally came down in price so to be JUST affordable for me. I know people gasp at the price of shoes these days and these beauties were around £150 originally. However after trying them on and tottering round you really do get what you pay for. They are ridiculously comfortable and they have built in padding that make you feet feel so cushioned. I'd never considered Karen Millen shoes before now but I will definately keep my eye out for her sales in future.

Rihanna for river island.







I dont know about you but I really like the new clothing range by rihanna for River Island. I think it is a really great move for Riverisland as a marketing strategy to get in someone like rihanna for their brand as she is no doubt one of the most popular icons that most teenagers and students look to for their next fashion trend to follow. What I love about the collection is its simplicity and how you could no doubt imagine rihanna wearing any of the garments herself. Theres a really clear connection between the designer and the clothing and I really feel that rihanna has made her mark very clear throughout the entire collection. From the plain block colours to the short mini denim hot pants and denim tops theirs a clear link with this seasons sport trend which runs well with riverislands trend. I personally love the grey maxi skirt with theigh high slit and zip detail.

 All images copyright of RiverIsland

Galaxy Nails


Max Factor black nail varnish and Urban Outfitters chunky glitter nail varnish create the prettiest galaxy nails ever!

Autumn/Winter 2013-14 Outfits that caught my attention

Ellie Saab - Simple and sophisticated
Louis Vuitton - Smart tailored blazer
Alexander McQueen - Elizabethan Glamour
Valentino - Romantic and simple
Saint Laurent - California Grunge
Givenchy - Urban Street
Vivienne Westwood - Medieval

All images copyright of Vogue

Urban outfitters & Erdem

This is a presentation I had to create for university looking into the fashion brands erdem and urban outfitters. In the presentation I looked at their marketing strategies and how they relate them to their target audience. I also looked into their strengths and weaknesses and what I felt they could do to potentionally improve their brand even further.

http://prezi.com/ryeqnu4is8uv/urban-outfitters-and-erdem/