Urban outfitters & Erdem

This is a presentation I had to create for university looking into the fashion brands erdem and urban outfitters. In the presentation I looked at their marketing strategies and how they relate them to their target audience. I also looked into their strengths and weaknesses and what I felt they could do to potentionally improve their brand even further.

http://prezi.com/ryeqnu4is8uv/urban-outfitters-and-erdem/